Our team

The Foundry House is a team of experienced marketing communications consultants with solid backgrounds in a range of disciplines from branding and brand building to design, campaign planning, social media, SEO and more. As a group of Associates, we work independently and together from our offices in Cambridge, London and the Home Counties. We structure the team around the client brief. This sometimes sees us working with sector specialists to complement our know-how and boost capacity. For biogs of some of the team, please see below.

Marcie Bell
Strategic Consultancy | Virtual Marketing Director
Marcie has worked in communications for over 25 years in a combination of agency and in-house PR, marketing and communications roles. Her broad experience of consumer, B2B, corporate and internal communications has given her a rare combination of skills, coupled with an extensive network of talented associates.
Marcie Bell

Strategic Consultancy | Virtual Marketing Director

Marcie has worked in communications for over 25 years in a combination of agency and in-house PR, marketing and communications roles. Her broad experience of consumer, B2B, corporate and internal communications has given her a rare combination of skills, coupled with an extensive network of talented associates.

A firm advocate of the role of communications in driving and supporting growth and brand awareness, Marcie excels in taking a helicopter view across an organisation and spotting new opportunities. She enjoys mentoring and up-skilling, to build capacity and deliver a sustainable impact on the organisations with which she works.

Marcie has worked in a wide range of sectors from banking and finance to healthcare and charity. In 2015/16 she was Interim Communications Director for global humanitarian NGO The HALO Trust.

Marcie is a member of the PRCA (Public Relations and Communications Association) and a former board member of the MIT Enterprise Forum UK.

For more about Marcie join her network on LinkedIn.
Elizabeth Bell
Digital Marketing | Strategic Consultancy
Liz (no relation to Marcie!) is an ecommerce and digital marketing consultant, advising on online strategy, proposition and optimisation. She trained in the strategy team at Javelin Group, Europe’s leading retail consultancy, and has since worked as a consultant across many sectors, including retail, healthcare, not-for-profit, law and gaming.
Elizabeth Bell

Digital Marketing | Strategic Consultancy

Liz (no relation to Marcie!) is an ecommerce and digital marketing consultant, advising on online strategy and proposition, implementation and ongoing optimisation.

Liz trained in the strategy team at Javelin Group, Europe’s leading retail consultancy, and has subsequently worked both as a freelance consultant across many online industries, including retail, healthcare, not-for-profit, law and gaming.

In 2010 Liz launched Lovefringe.com, a platform for audience members to leave reviews of shows at the Edinburgh Festival Fringe. Most recently, she has been working in-house as Digital Director at luxury accessories brand Anya Hindmarch. Previous consulting clients include Debenhams, Marks & Spencer, Sainsbury’s, Radley, Sony, Woolworths (Australia), Target (Australia), Homebase, Evans Cycles, Dixons, HBOS, Carphone Warehouse, Virgin Retail and a number of private equity investors and software firms.

Liz holds an MA in Natural Sciences from Clare College, Cambridge. She is based in London.

View Liz’s profile on LinkedIn.
Dan Richardson
Digital Marketing | SEO
Dan is a specialist in search engine optimisation (SEO) and digital marketing. He previously held senior roles with Nokia and Dell before becoming a consultant in 2011. Dan has a strong technical background and has worked on a wide range of projects, from large scale infrastructure rollouts to small business optimisation – and most things in between.
Dan Richardson

Digital Marketing | SEO

Dan is a specialist in search engine optimisation and digital marketing. He previously held senior roles with Nokia and Dell before becoming a consultant in 2011.

Dan has a strong technical background with sound business acumen gained via 10 years of corporate experience. He has worked on a wide range of projects, from large scale infrastructure rollouts to small business optimisation – and most things in between. His focus is on building and executing a solid plan that increases relevant traffic, improves sales (or leads) and inspires customer loyalty.

View Dan’s profile on LinkedIn.
Mario Prelorenzo
Design
Mario cut his teeth in the design world with over 10 years of professional graphic design experience, working in large agencies. His designs are artistically appealing and commercially 'smart'. He has worked with global brands including Heinz, Wetherspoons, Microsoft and a number of major record labels.
Mario Prelorenzo

Design

After gaining a fine art degree Mario cut his teeth in the design world with over 10 years of professional graphic design experience working in large agencies.

His inspiring design has seen him working with a host of high profile, global brands including Heinz, Wetherspoons, Microsoft and a number of major record labels.Mario’s designs are artistically appealing and commercially ‘smart’.

Mario takes pride in putting his unique ability to work, to help businesses enhance their brand, using current design and task-based user interfaces.

View Mario’s profile on LinkedIn.
Louise Lovegrove
Branding | Strategic Communications
Louise is a strategic marketing and communications specialist with over 10 years’ experience across the public and private sectors. She began her career working in public relations at the University of Cambridge before joining an integrated marketing agency to deliver campaigns for a wide range of B2B and B2C clients in the utilities, travel and education sectors.
Louise Lovegrove

Branding | Strategic Communications

Louise is a strategic marketing and communications specialist with over 10 years’ experience across the public and private sectors.

She began her career working in public relations at the University of Cambridge before joining an integrated marketing agency to deliver campaigns for a wide range of B2B and B2C clients in the utilities, travel and education sectors.

Louise went on to spend five years as part of the senior management team at the East of England Development Agency (EEDA), where her work involved a combination of marketing; corporate and internal communications; public affairs and reputation management. She now operates as an independent consultant with a focus on strategic marketing and communications planning, branding and project management. She has a particular interest in internal communications within changing organisations and recently delivered a change communications project for a high profile public agency, reinventing itself as an enterprising charity.

Louise is a Prince 2 qualified project manager and a member of the Chartered Institute of Marketing.

View Louise’s profile on LinkedIn.
Sue Keogh
Copywriting | SEO | Social Media Marketing
Sue has been described as “a social media expert, but not that kind of expert, if you know what I mean.” She’s worked on the web for 15 years, producing content and social media campaigns for big name clients including the BBC, ITV, Yahoo!, AOL, Toshiba, along with Cambridge-based projects such as TEDxGranta, CamCreative and Cambridge Phenomenon.
Sue Keogh

Copywriting | SEO | Social Media Marketing

Sue has been described as “a social media expert, but not that kind of expert, if you know what I mean.”

She’s worked on the web for 15 years, producing content and social media campaigns for big name clients including the BBC, ITV, Yahoo!, AOL, Toshiba, along with Cambridge-based projects such as TEDxGranta, CamCreative and Cambridge Phenomenon, and small businesses from sectors including design, retail, charity, public sector, technology, education and finance.

Sue provides editorial services such as copywriting, web content and social media. She also delivers training in writing for social media.

View Sue’s profile on LinkedIn.
Claire Denholm
Brand strategy | Corporate communications
Claire has a background in consumer marketing and brand development, spanning twenty-five years, principally in the entertainment and media sectors. In the past decade, she has focused more on corporate communications, change management and brand strategy, specialising in the medium of group-based planning.
Claire Denholm

Brand strategy | Corporate communications

Claire has a background in consumer marketing and brand development, spanning twenty-five years, principally in the entertainment and media sectors. In the past decade, she has focused more on corporate communications, change management and brand strategy, specialising in the medium of group-based planning.

Claire also runs masterclasses in communications skills for the AAR Group, which provides professional support and training for marketing agencies across the UK. She is a qualified Myers Briggs trainer, a Master Practitioner in Neuro-Linguistic Programming, and an accredited facilitator through DDI (Development Dimensions International). Claire’s last in-house role was as a founder Vice President of JustGive.org, the online charity portal which won Forbes Magazine’s ‘Best of the Web’ award in December 2001. Previous roles prior to that include International Marketing Director, Blockbuster; Head of Marketing, Barnardo’s and co-founder and Marketing Director of video games publisher Accolade Europe, which was bought by Warner Music in 1995.

View Claire’s profile in LinkedIn.
Luke Brynley-Jones
Social Media Marketing
With over 16 years of experience, Luke combines a strategic approach to marketing with a wealth of first-hand knowledge in social media marketing. Back in 2000, before Facebook, Twitter, YouTube or Myspace existed, he was working with global organisations to enable them to develop thriving online communities and blogs.
Luke Brynley-Jones

Social Media Marketing

With over 16 years of experience, Luke combines a strategic approach to marketing with a wealth of first-hand knowledge. Back in 2000, before Facebook, Twitter, YouTube or Myspace existed, he was working with global organisations to enable them to develop thriving online communities and blogs.

Having worked with brands, celebrities and start-ups, Luke has developed an encyclopaedic knowledge of social media marketing.

In 2000 Luke co-founded the UK’s first social media consultancy, advising brands such as British Airways, YMCA and Christian Aid on how to create sustainable online engagement. Between 2001 and 2009 he developed and launched over 40 online communities and social networks, including etribes.com, an early photo-sharing and blogging community, and Trutap, a mobile social network that grew to 400,000 members.

In 2009 Luke launched Our Social Times, the social media blog, consultancy and events company, which has evolved into a thriving social and digital agency with two offices just outside Cambridge.

In his ’spare’ time Luke also teaches Social Media Marketing for the University of Essex and the Chartered Institute of Marketing.

View Luke’s profile in LinkedIn.

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