The Foundry House

Blog

Blog

Here you will find blog posts with practical tips on marketing communications and the occasional company updates. Happy browsing!

09-03-2017
When does a prototype need a brand identity?
I had a debate recently with a start-up team who are developing what sounds like an incredibly useful sports training app, and they had
23-03-2015
Advice on how to connect on LinkedIn
LinkedIn offers a land of opportunity for making connections and generating leads, but the easy access to it lulls some people into a false
20-01-2015
Your website is an investment not a cost
Some SMEs are missing a trick when it comes to digital marketing because they can't seem to see that their website is an investment
13-01-2014
Messaging - the cornerstone of strategic communications
Messaging is the cornerstone of strategic communications. It's the key ingredient that helps your voice cut through the ‘noise’, both online and
02-07-2013
Three golden rules for editing Wikipedia
Wikipedia frequently comes in the top five searches when people are looking for content relating to your type of products, your business
14-06-2013
Why conversation is good for B2B customer relations
We all know how important it is to keep our customers happy but how many small B2B businesses actually go out of
04-02-2013
First public offer by Allia: social impact bond
Retail investors looking to invest for positive social impact are, for the first time, being offered the opportunity to invest in a
22-11-2012
Five online funding sources for business
I dropped in on one of Doug Richard’s Windows of Opportunity events last week and found a theatre full of entrepreneurs, all
19-10-2012
Five tips to get you started with social media
Some SMEs are nervous of social media, perhaps because they haven't got the resource and know-how or they don't know how to
01-10-2012
How to maximise ROI at trade shows
For most SMEs, exhibiting at a trade show requires a significant commitment of time, budget and resource. Exhibition space, stand construction, freight,
12-09-2012
The pros and cons of entering industry awards
Last week one of my clients asked me what I thought about the concept of entering industry awards.Now we all love trophies
11-07-2012
Software company appoints The Foundry House
Rabbitsoft has appointed Cambridge based PR and Marketing Agency, The Foundry House to develop a strategic PR and marketing campaign that will