Here you will find blog posts with practical tips on marketing communications and the occasional company updates. Happy browsing!
March 9, 2017
When does a prototype need a brand identity?
I had a debate recently with a start-up team who are developing what sounds like an incredibly useful sports training app, and they hadRead more.
January 20, 2015
Your website is an investment not a cost
Some SMEs are missing a trick when it comes to digital marketing because they can’t seem to see that their website is an investmentRead more.
January 13, 2014
Messaging – the cornerstone of strategic communications
Messaging is the cornerstone of strategic communications. It’s the key ingredient that helps your voice cut through the ‘noise’, both online andRead more.
July 2, 2013
Three golden rules for editing Wikipedia
Wikipedia frequently comes in the top five searches when people are looking for content relating to your type of products, your businessRead more.
June 14, 2013
Why conversation is good for B2B customer relations
We all know how important it is to keep our customers happy but how many small B2B businesses actually go out ofRead more.
November 22, 2012
Five online funding sources for business
I dropped in on one of Doug Richard’s Windows of Opportunity events last week and found a theatre full of entrepreneurs, allRead more.
October 1, 2012
How to maximise ROI at trade shows
For most SMEs, exhibiting at a trade show requires a significant commitment of time, budget and resource. Exhibition space, stand construction, freight,Read more.
September 12, 2012
The pros and cons of entering industry awards
Last week one of my clients asked me what I thought about the concept of entering industry awards.Now we all love trophiesRead more.