Once the stakeholder engagement strategy and plan are agreed, it’s time to build out the digital content plan.
Good digital content starts with the written word but if it is to sit at the heart of an integrated engagement plan, it needs creative thinking to bring it to life in all formats. From blog posts and presentations to infographics and video, we put your vision and messaging to work.
We can bring our own expertise to your project or work with your team and suppliers to develop content.
Storytelling has the power to influence so it plays a key role in change communications. We bring clarity and empathy to stories and relish an opportunity to communicate complex change to multiple stakeholder groups.
Typically, the vision is the first challenge. Once that is agreed, we can get to work, weaving it into content for different channels and platforms, ensuring all messaging is consistent, whether it’s a CEO presentation at an all-staff event or a customer-focused video for social media. As your stakeholders make their way through the change curve, storytelling can evolve to communicate early wins.
We’ll help you develop a rich content plan, including presentations and articles, infographics, Gifs, interactive downloads and, of course, video. If you don’t have resource for video, we can point you in the right direction but it’s amazing what in-house teams can do on a smartphone with the right know-how, and we’d encourage you to get your team trained up.