I help founders step back from communications and marketing activity to see what’s working, what isn’t and what will have the biggest impact on the business.
When a business is growing or changing, it isn’t always obvious where communications and marketing need attention – or where time and money will make the biggest difference.
I bring an experienced, independent perspective.
Drawing on more than 30 years in communications, PR and marketing, I take a helicopter view of the business: looking at what’s working, what’s getting in the way and where there may be untapped opportunity.
I help founders and leadership teams diagnose the issues, clarify priorities and decide what needs to happen next – taking account of business goals, existing capability, resources and risk.
Sometimes that means sharpenining positioning or messaging. Sometimes it means putting more structure around marketing, strengthening a team, briefing the right external support or deciding where not to spend money.
More often than not, the answer isn’t simply “do more marketing”.
During my career, I have worked with organisations of all shapes and sizes, from start-ups to listed companies. Today I particularly enjoy working with ambitious founder-led and family businesses, where experienced counsel can have a tangible impact and decisions can translate quickly into action.
I bring strategic insight, commercial understanding and a healthy dose of pragmatism – acting as a critical friend to founders who want someone experienced enough to challenge their thinking as well as support it.
As businesses grow, communications and marketing often lose their way – a once joined-up approach becomes fragmented.
Different activities accumulate. Agencies and freelancers are brought in. New people join. Messaging becomes inconsistent and the website no longer reflects the business. Marketing spend may increase, but it becomes difficult to see what’s really delivering value.
For founders, who are necessarily close to the business, it can be hard to stand back and see the whole picture.
That’s where I can help.
I bring an objective external perspective alongside senior communications and marketing experience. Together, we can work out what needs attention, what can wait and where focused investment is most likely to make a difference.
Sound familiar?
