At a time when budgets are tight and PR/marketing spend has to work harder than ever, I’ve been struck by the evidence that tokenistic PR is still alive and kicking. Like most experienced PR’s I have been party to stunts, but ever tighter budgets and more robust measurement have presented a positive challenge and generally…

PR spend took a hit like everything else in 2009 and 2010 is likely to present similar challenges but every cloud has a silver lining: tough trading conditions make us more focused.  Clients and agencies alike are nudged into ever more strategic thinking; joining up, piggy backing, cross-marketing – whatever you want to call it,…