The power of third party endorsement
PR blogWho else heard the interview on the Today Programme this morning with Racing Commentator, Richard Pitman, who had donated his kidney? It was a big fat endorsement for kidney donation that, on a personal level made me stop and think and on a professional level reminded me of the power of advocacy. As someone who’s…
12 ways to avoid fruitless social networking
PR blogThis post is for all you entrepreneurs/small business owners who’ve put a toe in the water with social media and ended up frustrated. You work 12+ hour days, juggling a heady combination of product development, client relations, investor relations, HR and more besides. And then, in a quest to support/re-energise your company’s marketing, you succumb…
SME’s are making false economies when it comes to communications
Business blogI am seeing increasing (albeit anecdotal) evidence that SME’s are missing opportunities to lever the power of PR/Marketing/Communications to their advantage because they go about resourcing it the wrong way. In my view they are making false economies. Responsibility for SME communications is often assigned to someone senior who has too much on his/her plate…
New Virtual Communications Director service (with a twist) for SME’s
NewsThe Foundry House today announces the launch of its new Virtual Communications Director service that provides SME’S with strategic planning, advice and support whilst simultaneously developing the PR/Marketing and Communications skills of in-house staff via training and/or mentoring (the twist). The Virtual Communications Director responds to market forces which are squeezing budgets and demanding added…
3 Reasons to Drop Everything and Focus on Social SEO
PR blog, social mediaSocial media marketers have often looked down on the murky, grey/black hat world of Search Engine Optimisation (SEO). But all that’s set to change. SEO and social media marketing are in the process of merging in an unholy, but potentially hugely valuable alliance. “Social Search” is the buzz phrase that’s grabbing headlines, but from the…
How to market a product without actually marketing it
PR blogHere’s an interesting challenge: how to market a new product or service without actually marketing it? That is, purely on the back of word of mouth. I read about a business in Cambridge facing this challenge (more later) and it got me thinking… The answer is advocacy i.e. letting happy customers do the PR/marketing for…
Promising start for healthcare accelerator – and call for applications
NewsAtlantic Accelerator, the healthcare accelerator to which The Foundry House is a partner, got off to a promising start at its first quarterly meeting last month and is now calling for applications from companies wishing to pitch at the next meeting, in July 2011. Following its launch in March 2011, the Accelerator, established to accelerate…
Who should write your business plan?
Business blogTalking the other day to a former banker who advises companies on raising bank finance, I was taken aback to hear that he is working with a young company that recently paid 20k for a consultancy to develop a business plan that left a lot to be desired. This is not an ear-bashing for consultants…
Twitter for news gathering
Business blog, PR blogTwitter’s usefulness in building online communities is widely acknowledged but I am finding it increasingly useful for news gathering. So, for those who are sceptical about Twitter’s role and effectiveness, I thought I’d share a snapshot of the news/information I’ve picked up on a quick flit through my twitter feed. Of course, we all have…
Move over doom and gloom. Entrepreneurs and SME’s need optimism to flourish
Business blogAn invitation to join the IoD landed on my desk on Friday. It looked familiar as I have received 2 or 3 from them in the last 6 – 9 months, but in a week when there had been a lot of positive news for small business, the ‘Challenging times ahead?” question seemed out of…
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The power of third party endorsement
16 February 2012. 0 comments
12 ways to avoid fruitless social networking
31 January 2012. 0 comments
