Drinks

We have worked on many projects in the drinks industry with owners of large brand portfolios from mineral water to gin and whisky. 

One project saw us tasked with raising the profile of a leading brand of blended whisky within the trade.   The brand's market leader status was deserved but there was a risk of complacency in a highly competitive market place. 

Our strategy was simple and focused principally on relationship building, sponsorship and photography.  We built strong relationships with trade journalists, commissioned and exploited top quality product photography and used established high profile sponsorships to the full.

The brand's profile in trade press increased markedly, effectively underpinning the work of the international sales force.